BACKGROUND

Created as a Boots UK exclusive, Fresh Baked Beauty was designed to complement Benefit’s holiday campaign while standing on its own as a compelling gift item. Boots Star Gifts presents a key opportunity to reach new customers by offering high-value sets at an accessible price point, capitalizing on the holiday shopping surge across the UK market.  

STRATEGY

The goal was to create a design that felt both festive and functional—a cake-shaped tin that nods to the grocery-inspired Benemart holiday campaign theme while functioning as a standalone, keepsake item. Its collectible quality and durable structure make it feel giftable and premium  - well-suited for holiday shoppers seeking both value and visual appeal. While it aligned with the larger holiday campaign, the set was developed to hold its own when merchandized separately, with a visual style and format tailored to appeal to the UK Boots Customer.

Additional concept work was created to expand on the set, exploring how it could come to life through supporting assets such as gift-with-purchase items, events, signage, and social posts.