BACKGROUND

Club Pink is Benefit’s micro-influencer program, inviting creators with smaller platforms to apply and receive curated product boxes to share on social media. The program drives brand exposure through quarterly shipments featuring new launches and trending products. Its visual identity, however, was dated and lacked cohesion across touchpoints.

STRATEGY

 I led a full identity refresh, creating a new logo, color palette, and cohesive packaging system for welcome and quarterly boxes, tissue paper, note cards, and collectible stickers. The redesign unified every element into a scalable, on-brand collection—enhancing the unboxing experience while giving Club Pink a vibrant, contemporary look that inspires creators to share.